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Newsletters

Writing emails people actually open

The most underpriced skill in commercial writing.

Paul Wakefield · 28 July 2026 · 5 min read

Writing emails people actually open

One idea per email

The best-performing emails I've written have one idea, one story and one ask. Everything else is decoration.

Write to one person

Picture a single reader. Write to them. Newsletters die when they start sounding like announcements.

Newsletter

One useful idea every week.

Free. Useful. No nonsense.

Keep reading

How to get your first writing client
Freelance

How to get your first writing client

You don't need a website, a brand or a logo to get paid. You need ten specific people and something useful to say to them.

Paul Wakefield · 11 August 2026 · 6 min read

LinkedIn ghostwriting, explained properly
LinkedIn

LinkedIn ghostwriting, explained properly

Ghostwriting on LinkedIn is one of the most accessible high-value writing businesses right now. Here's how it actually works.

Paul Wakefield · 4 August 2026 · 7 min read

Your words are worth more than you think.

Learn how to make money writing — or let me write for you.