Twelve months of founder LinkedIn content
Independent recruitment business
- Client
- Independent recruitment business
- Category
- Brief
- A year of ghostwritten LinkedIn posts for a founder who had never posted before.
The challenge
The founder had two decades of hard-won opinion and no visible presence. Every attempt to post ended in a half-written draft.
The approach
A monthly recorded conversation, mined for stories and positions, turned into three posts a week written in his own vocabulary.
The result
Inbound enquiries became a consistent channel, and the founder stopped relying entirely on outbound.
“It sounds like me on a good day.”Managing Director
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