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Make MoneyWriting

Writing Services

Words that get people to act.

I've spent 20+ years as a writer and direct response copywriter learning how to turn ideas into words — and words into transactions.

Whether you need a press release, LinkedIn content, website copy, articles, emails or ghostwriting, I'll create clear, persuasive content designed to make an impact.

20+ years writing • Direct response copywriting • Business & sales experience

Paul Wakefield, freelance writer and copywriter, writing at his desk

20+ Years

Writing & copywriting experience

Direct Response

Writing designed to generate action

Business Experience

I understand how businesses sell

Human Writing

No generic AI-generated corporate waffle

I don't just write words.

I write words that work.

Anyone can put words on a page.

Good writing is different.

Great commercial writing makes someone stop.

It makes them think.

It makes them trust you.

And ultimately, it makes them do something.

That's what I bring to every project.

I've spent more than 20 years writing and working in sales, marketing and business development. I understand the difference between writing that simply fills a page and writing that moves a customer.

Because words don't create value simply by being read. They create value when they create action.

Services

What can I write for you?

Choose what you need. I'll take care of the words.

Press Release

£195

A professionally written press release ready to send to journalists, publications and media outlets.

  • Story development
  • Headline
  • Subheadline
  • Press release
  • Quote development
  • Company boilerplate
  • Contact information
  • One revision

Typical length: 400–700 words

Press Release + Media Pitch

£295

A professionally written press release plus a tailored pitch email designed to give journalists a clear reason to pay attention.

  • Press release
  • Journalist pitch email
  • Subject line options
  • Media angle
  • One revision

LinkedIn Content

From £75

Professional LinkedIn content designed to build your personal brand, demonstrate expertise and start conversations.

  • Single post£75
  • 4 posts£295
  • 8 posts£495
  • 12 posts£795

Blog & Article Writing

From £175

Research-led articles that educate your audience, demonstrate expertise and help your website attract attention.

  • Short articleUp to approximately 1,000 words.£175
  • Authority articleApproximately 1,500–2,000 words.£295
  • In-depth articleApproximately 2,500–3,500 words.£495

Website Copy

From £495

Clear, persuasive website copy designed to communicate what you do and give visitors a reason to take the next step.

  • Homepage£495
  • Full websiteFrom £1,250

Email & Newsletter Writing

From £125

Emails designed to get opened, read and acted upon.

  • Single email£125
  • 5-email sequence£495
  • Monthly newsletter£295/month

Ghostwriting

From £750/month

I'll turn your knowledge, experience and ideas into content written in your voice.

  • Founder ghostwritingFrom £750/month
  • Executive thought leadershipFrom £1,250/month

Ideal for founders, CEOs, consultants, coaches, experts and professionals.

Lead Magnets & Business Guides

From £395

Turn your expertise into a valuable resource that helps generate leads and build authority.

  • Ultimate guides
  • Checklists
  • Buyer guides
  • Industry guides
  • Reports
  • Downloadable resources

Customer Case Studies

£295

Turn customer experiences into powerful sales and marketing assets.

  • Research/interview
  • Story development
  • Writing
  • Editing
  • One revision

Business Writing

From £295

Professional writing for businesses that need something specific.

  • Company profiles
  • Business proposals
  • White papers
  • Reports
  • Sales documents
  • Presentations
  • Other commercial content

Not sure what you need?

Don't worry. Tell me what you're trying to achieve and I'll tell you what I think you need.

I need more customers

  • Website copy
  • Email writing
  • Press releases
  • Lead magnets
  • Case studies

I need more visibility

  • LinkedIn content
  • Articles
  • Ghostwriting
  • Press releases
  • Thought leadership

I need something written

  • Website copy
  • Articles
  • Proposals
  • Reports
  • Business writing
Paul Wakefield standing in his office

Why hire me?

I've been writing for more than 20 years.

But writing is only part of what I bring to the table.

I've spent decades around sales, marketing, business development and entrepreneurship.

I've sold £75,000 cars.

I've sold £1m+ houses.

I've built businesses.

I've written books.

I've created thousands of pieces of content.

And I've learned that the best commercial writing has one thing in common:

It makes the reader do something.

That's why I don't approach a writing project by asking: “How can I make this sound good?” I ask: “What do we want the reader to do next?”

Words are only valuable when they create action.

I understand the difference between writing and copywriting.

Writing informs.

Copywriting persuades.

Direct response copywriting goes one step further.

It asks for the transaction.

I've spent years studying and applying direct response principles, sales psychology and customer behaviour.

That means every piece of commercial writing starts with the outcome.

What should the reader think? What should they feel?

And most importantly: what should they do next?

Read → Trust → Act → Buy

Simple process. Great writing.

01 — Brief

Tell me what you need and what you're trying to achieve.

02 — Discover

I'll learn about your business, audience, offer and voice.

03 — Write

I'll research, write and edit your content.

04 — Deliver

You receive polished, ready-to-use content.

No complicated process. No unnecessary meetings. No corporate waffle.

Simple pricing.

You shouldn't need a sales meeting to find out roughly what something costs.

Larger or more complex projects are quoted individually.

  • Press Release£195
  • LinkedIn Post£75
  • Blog Article£175
  • Homepage Copy£495
  • Email£125
  • Case Study£295
  • GhostwritingFrom £750/month
  • Website CopyFrom £1,250

Don't take my word for it.

Read the work.

Frequently asked questions

Do you use AI?+

I use AI where it helps me research, organise information or work more efficiently. I don't use it as a replacement for thinking, experience or judgement. The finished writing should sound human and should be appropriate for your brand.

Can you write in my voice?+

Yes. For ghostwriting and personal-brand work, I'll spend time understanding how you speak, think and communicate before writing.

Do you work with small businesses?+

Absolutely. Make Money Writing is designed to work with founders, small businesses, professionals and larger organisations.

Can you write something that isn't listed?+

Probably. If you need something written that isn't listed, send me the brief and I'll tell you whether I can help.

How quickly can you deliver?+

Turnaround depends on the project. I'll agree the scope, price and delivery date with you before starting.

How many revisions are included?+

Each service has its own revision allowance. Additional revisions or substantial changes can be quoted separately.

Do you guarantee media coverage for press releases?+

No. I can guarantee the quality of the press release and media pitch, but no writer can honestly guarantee that a journalist will publish a story.

Have something that needs writing?

Tell me what you're trying to achieve. I'll tell you what I think you need.

No complicated sales process. No pressure. Just a conversation about your project.

Hire Paul