Lead Magnets
A lead magnet that earns its download
A practical guide used as a primary lead magnet across paid and organic channels.
- Client type
- Growth consultancy
- Category
- Lead Magnets
The challenge
Their existing PDF was six pages of generic advice nobody finished.
What I did
Interviews with their delivery team, turned into a genuinely useful working document.
The outcome
Became the anchor asset for their entire top-of-funnel.
Related work
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