Business
A lead magnet that earns its download
Growth consultancy
- Client
- Growth consultancy
- Category
- Business
- Brief
- A practical guide used as the primary lead magnet across paid and organic channels.
The challenge
Their existing PDF was six pages of generic advice nobody finished.
The approach
Interviews with their delivery team, turned into a genuinely useful working document.
The result
Became the anchor asset for their entire top-of-funnel.
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