Website
Twelve months of founder LinkedIn content
A year of ghostwritten LinkedIn posts for a founder who had never posted before.
- Client type
- Independent recruitment business
- Category
The challenge
The founder had two decades of hard-won opinion and no visible presence. Every attempt to post ended in a half-written draft.
What I did
A monthly recorded conversation, mined for stories and positions, turned into three posts a week written in his own vocabulary.
The outcome
Inbound enquiries became a consistent channel, and the founder stopped relying entirely on outbound.
Related work
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