The channel you own, written like it matters.
Email sequences, campaigns and newsletters for businesses sitting on a list they barely use.
What you're actually buying.
Email is the only audience you actually own. No algorithm decides who sees it, and the people on the list have already put their hand up.
Most businesses still treat it as an afterthought: an occasional 'newsletter' full of company news, sent whenever someone remembers.
I write email that people open on purpose — welcome sequences that do the selling for you, campaigns built around one idea, and newsletters with a reason to exist.
Who this is for
Ecommerce
Welcome, abandoned basket and campaign sequences that pay for themselves.
Course and product sellers
Launch sequences that build a case rather than shout about a discount.
Service businesses
Nurture email that keeps you in mind until the moment they need you.
Founders with a list
A regular newsletter you don't have to write yourself.
What's included
- A sequence map showing what each email does and why
- Subject lines written and tested as part of the work, not bolted on
- Copy in your voice, built on real customer objections
- Clear single calls to action, one per email
- Plain formatting notes so anyone can build them in your email platform
Pricing
- Single emailFrom £300
- Email sequenceTypically four to six emailsFrom £1,200
- Newsletter writingFrom £750/month
- Full lifecycle programmeQuoted individually
Sequences are quoted on the number of emails, the research needed and the stakes.
One email, one job
The commonest mistake is trying to do everything in one send: three offers, five links and a company update. Readers do nothing when asked to do several things.
Each email I write has one idea and one action, and every sequence has a shape — where it's going and why anyone should stay on the list.
Newsletters that survive month three
The hard part of a newsletter isn't the first issue, it's the twentieth. That's a process problem as much as a writing one.
I work to a monthly rhythm with a planned angle for each issue, built from your expertise, so nothing gets sent just to fill the slot.
How it works
01 — Tell me what you need
Send me your brief, idea or problem.
02 — We have a conversation
I'll ask the questions needed to understand your business, audience and objectives.
03 — I write
I research, develop and write the content.
04 — You approve
You review the work, provide feedback and we get it ready to publish.
Frequently asked questions
How much does email copywriting cost?+
UK freelance rates run roughly £250–£600 an email, more for high-stakes launch sequences. Mine start at £300, or £1,200 for a full sequence.
Will you set them up in our email platform?+
I can, for most platforms, or hand over formatted copy for your team to load.
Do you write subject lines?+
Always, usually several per email so you can test them.
How long does a sequence take?+
Typically two to three weeks including research and revisions.
Start a conversation
Tell me what you need writing.
Send me the brief, the idea or the problem. I'll tell you what I think it needs, and what it would cost.