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Content people finish reading.

Research-led articles, guides and content programmes for businesses that need to publish consistently and have run out of road doing it themselves.

Content Writing by Paul Wakefield, experienced UK commercial writer

What you're actually buying.

The internet has no shortage of content. It has a considerable shortage of content worth anyone's time. Most business blogs read like they were written by someone who had never spoken to a customer, because they were.

I write articles that start from a real question a real buyer has, answer it properly, and leave the reader thinking these people know what they're doing. That's what builds trust, and eventually pipeline.

Publish that consistently for a year and search engines notice too — but the reader comes first, always.

Who this is for

B2B businesses

Long sales cycles where content does the educating before anyone gets on a call.

Professional services

Firms whose credibility is the product and whose partners have no time to write.

Founders building an audience

A consistent publishing habit without the consistent time cost.

Marketing teams

A dependable senior writer for the pieces that matter most.

What's included

  • Topic planning grounded in what your buyers actually search and ask
  • Proper research, including interviews with your team where it helps
  • Articles structured for scanning as well as reading
  • Titles, meta descriptions and internal links handled as part of the work
  • A consistent voice across everything you publish

Pricing

  • ArticleFrom £350
  • Authority articleLonger, research-heavy piecesFrom £550
  • Newsletter writingFrom £750/month
  • Content retainerFrom £1,500/month

Retainers are built around an agreed monthly volume, so you know the cost and I know the rhythm.

Why a retainer beats one-off pieces

One article rarely does much. Twenty-four articles over a year, planned as a body of work, build a genuine asset: coverage of the questions your market asks, a voice people recognise, and a library your sales team can actually send.

Retainers also mean I get to know your business properly, which shows in the writing by about month two.

Written for people, found by search

Each piece targets a phrase your buyers use, but the phrase serves the article rather than the other way round. Keyword-stuffed content reads badly and, increasingly, ranks badly too.

Titles, descriptions and structure are handled as part of the work. No separate SEO invoice.

How it works

01Tell me what you need

Send me your brief, idea or problem.

02We have a conversation

I'll ask the questions needed to understand your business, audience and objectives.

03I write

I research, develop and write the content.

04You approve

You review the work, provide feedback and we get it ready to publish.

Frequently asked questions

How much should I pay for a business article in the UK?+

A well-researched 1,000–1,500 word business article from an experienced writer is typically £300–£700. Mine start at £350, or £550 for longer research-led pieces.

How many articles a month do I need?+

Two to four well-made pieces a month beats eight thin ones. Most retainers land between two and six.

Will you write about a technical subject?+

Yes. I've written across finance, property, technology, professional services and trades. I interview your experts and do the reading.

Can you post it for me?+

I can deliver directly into most content systems if you'd like. Otherwise you get clean formatted copy ready to paste.

Start a conversation

Tell me what you need writing.

Send me the brief, the idea or the problem. I'll tell you what I think it needs, and what it would cost.

Other ways I can help