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LinkedIn ghostwriting for founders and executives who know the platform matters and keep not posting on it.

LinkedIn Ghostwriting by Paul Wakefield, experienced UK commercial writer

What you're actually buying.

LinkedIn has become the place buyers check before they call. A dormant profile with three posts from 2021 answers a question you'd rather it didn't.

The founders who do well on it aren't the loudest — they're the ones with something specific to say who say it consistently. That's a writing problem and a time problem, and both are solvable.

I write LinkedIn content in your voice, built from your opinions and your experience, on a schedule you don't have to think about.

Who this is for

Founders

Where the personal brand and the company brand are effectively the same thing.

Executives

Senior leaders who should be visible and have no spare hours in which to be.

Consultants

Where inbound enquiries follow visibility almost mechanically.

Experts

People with genuine depth who struggle to make it sound as good as it is.

What's included

  • A monthly content plan built around your themes and business goals
  • Posts written in your voice from interviews and your own material
  • Editing, hooks and structure that suit how people read on the platform
  • A steady publishing rhythm rather than sporadic bursts
  • Everything reviewed and approved by you before it goes out

Pricing

  • Founder LinkedIn writingFrom £1,500/month
  • Executive thought leadershipLinkedIn plus long-form articles and strategyFrom £2,500/month
  • Newsletter writingFrom £750/month

Retainers run month to month after an initial three-month period — consistency is the whole point.

Getting your voice on the page

We start with a long conversation about what you believe, what you argue about, what you've learned the hard way and what you're tired of hearing in your industry. That's the raw material.

After that it's a short call or voice notes every couple of weeks. You talk, I write, you approve.

What good looks like

Specific beats clever. A post about the one thing you changed that doubled retention will always outperform a post about the five habits of successful leaders.

I write from your actual experience, which is both more interesting and considerably harder for anyone else to copy.

How it works

01Tell me what you need

Send me your brief, idea or problem.

02We have a conversation

I'll ask the questions needed to understand your business, audience and objectives.

03I write

I research, develop and write the content.

04You approve

You review the work, provide feedback and we get it ready to publish.

Frequently asked questions

How much does LinkedIn ghostwriting cost?+

UK LinkedIn ghostwriting retainers typically run £1,000–£3,000 a month depending on volume and whether long-form content is included. Mine start at £1,500 a month.

How much of my time does it take?+

Around an hour a fortnight for a call or voice notes, plus a few minutes to approve drafts.

Will it sound like me?+

That's the entire point. Everything is built from your words, your opinions and your examples, and nothing goes out without your approval.

Do you post on my behalf?+

I can schedule and post if you'd prefer, or hand you approved content to publish yourself.

Start a conversation

Tell me what you need writing.

Send me the brief, the idea or the problem. I'll tell you what I think it needs, and what it would cost.

Other ways I can help