Blog posts that aren't a waste of everyone's time.
Blog writing for businesses who know they should be publishing, have tried doing it internally, and would rather it was done properly.
What you're actually buying.
The average business blog is a graveyard: four posts from two years ago, written by whoever had a spare afternoon, answering questions nobody asked.
A blog earns its keep when each post starts with a real question a buyer has, answers it better than the first page of Google currently does, and quietly makes the case that you know what you're doing.
That's the standard I write to. Every post is researched, structured for how people actually read online, and written to be useful whether or not the reader ever buys anything.
Who this is for
B2B companies
Where the sale takes months and the blog does the early convincing.
Service businesses
Consultancies and firms whose expertise is the product.
Ecommerce brands
Buying guides and comparison posts that catch people mid-decision.
Marketing teams
A dependable senior writer for the posts that matter.
What's included
- Topic and keyword planning based on what your buyers actually search
- Proper research, including interviews with your team where it helps
- Posts structured with clear headings, scannable sections and a real conclusion
- Title tag, meta description and internal links written as part of the job
- A consistent voice across everything you publish
Pricing
- Blog postTypically 1,000–1,500 wordsFrom £350
- Long-form guideResearch-heavy pillar contentFrom £750
- Monthly blog programmeFrom £1,500/month
Most businesses get further with two or three strong posts a month than with eight thin ones.
Why most business blogs fail
They're written to fill a schedule rather than answer a question. They restate what every competitor has already said. And they stop after three months, which is roughly when they'd have started working.
Consistency plus genuine usefulness is the whole formula. It isn't complicated — it's just work most businesses can't sustain internally.
Search is part of the brief
Each post targets a phrase your buyers use, with the phrase serving the article rather than the other way round. Titles, descriptions and internal links are handled as part of the work.
No separate SEO invoice, and no keyword-stuffed prose that nobody wants to read.
How it works
01 — Tell me what you need
Send me your brief, idea or problem.
02 — We have a conversation
I'll ask the questions needed to understand your business, audience and objectives.
03 — I write
I research, develop and write the content.
04 — You approve
You review the work, provide feedback and we get it ready to publish.
Frequently asked questions
How much does a blog post cost in the UK?+
An experienced UK writer typically charges £300–£700 for a researched 1,000–1,500 word post. Mine start at £350, or £750 for long-form pillar pieces.
How often should we publish?+
Two to four good posts a month is the sweet spot for most businesses. Volume without quality does very little.
Can you publish straight into our CMS?+
Yes, for most systems. Otherwise you get clean formatted copy ready to paste.
Do you write technical subjects?+
Yes. I interview your experts and do the reading.
Start a conversation
Tell me what you need writing.
Send me the brief, the idea or the problem. I'll tell you what I think it needs, and what it would cost.