Launching a weekly newsletter
B2B services business
- Client
- B2B services business
- Category
- Brief
- Concept, format and first twelve issues of a weekly commercial newsletter.
The challenge
A dormant list of several thousand contacts and no reason to email them.
The approach
A single-idea weekly format with a fixed structure, written to be read in ninety seconds.
The result
Open rates settled well above their previous campaign averages and the list started replying.
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