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Freelance

How to get your first writing client

A boring, reliable process that works better than a portfolio site.

Paul Wakefield · 11 August 2026 · 6 min read

How to get your first writing client

Stop preparing. Start contacting.

Almost everyone who fails at freelancing fails during the preparation phase. They build a site, buy a domain, redesign a logo, and never send the email.

The ten-email method

  1. List ten businesses you genuinely find interesting.
  2. Read their content properly.
  3. Write one specific observation about it.
  4. Offer one concrete piece of work with a price.
  5. Send it. Follow up once, seven days later.

Specific beats polished. Every time.

The first client is a numbers problem disguised as a confidence problem.

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Learn how to make money writing — or let me write for you.