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Find Clients
How to find, approach and win paying clients without cold-pitching into the void.
Finding clients is a process, not a personality trait. The writers with full books aren't better networkers — they have a market they understand, a list of businesses in it, and a pitch that leads with an idea instead of a CV.
These guides cover where paying clients actually are, how to write an outreach email that gets replies, what to do with a portfolio when you have no published work, and how to convert a one-off project into a monthly retainer.
Job boards are the smallest part of it. Most of the good work is bought directly from businesses that were never advertising.
Read the complete guide to making money writing →
Featured · Find Clients
How to get your first writing client
You don't need a website, a brand or a logo to get paid. You need ten specific people and something useful to say to them.
Paul Wakefield · 11 August 2026 · 8 min read
Common questions
Find Clients, answered.
- Where do I find freelance writing clients?
- Directly. Pick an industry, list fifty businesses in it, find the person responsible for marketing, and pitch a specific idea. Referrals and LinkedIn follow once the first few jobs land.
- How do I get freelance writing work with no experience?
- Write three pieces of the exact work you want to be paid for, aimed at your chosen market, and publish them. Clients want evidence you can do the job, not proof somebody else commissioned it.
- How many pitches does it take to get a client?
- Roughly one in ten well-targeted, idea-led emails gets a conversation, and one in three of those becomes work. Volume matters, but relevance matters more.
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Books
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Resources
Templates, checklists and tools that make the work quicker.
Your words are worth more than you think.
Learn how to make money writing — or let me write for you.