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AI Writing

Use AI to get faster and more valuable — without becoming another generic AI writer.

AI has not made writers redundant. It has made generic writing worthless, which is a different thing entirely — and good news for anyone selling judgement rather than word count.

These guides cover the practical use: research and summarising, outlining, first-pass structure, editing passes, and prompt patterns that keep a client's voice intact. Also what not to do, because clients can tell, and unedited AI output is the fastest way to lose a retainer.

The goal is simple: deliver the same quality in half the time, and keep the difference.

Read the complete guide to making money writing →
Using AI without sounding like everyone else

Featured · AI Writing

Using AI without sounding like everyone else

AI will make average writers faster and good writers dangerous. The difference is what you feed it and what you refuse to publish.

Paul Wakefield · 21 July 2026 · 7 min read

Common questions

AI Writing, answered.

Will AI replace freelance writers?
It's replacing undifferentiated content that was already badly paid. Work that needs interviews, opinion, industry knowledge and commercial judgement is getting more valuable, not less.
Should I tell clients I use AI?
Be straightforward if asked, and be clear about where the human work sits. Most clients care about the outcome and the accuracy, not the tools — but they do care about being misled.
What should you never use AI for in client work?
Facts, quotes, statistics and anything published without a human edit. Verify everything; you're the one whose name is on the invoice.

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