What's the difference between content writing and copywriting?

Content writing earns attention — articles, guides and newsletters that inform. Copywriting converts it — pages, ads and emails written to make someone buy. Most well-paid writers do both, and charge more for the copy.

How do I improve my writing quickly?

Write to a fixed structure, cut every sentence that doesn't move the reader forward, and read the piece aloud before sending it. Those three habits do more in a month than a year of reading books about writing.

How long should a commercial article be?

As long as the question needs, which is usually 1,000–1,800 words. Length is a consequence of the subject, not a target to hit.

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Commercial writing is a different craft to the writing most of us were taught at school. Nobody is marking it. The only test is whether a real person reads it, understands the offer and does something about it.

These guides cover the parts that actually move money: how to structure an article so people finish it, how to write copy that sells without sounding like an advert, how to find a client's voice and write in it, and how to edit your own work down to something sharper.

If you're starting from scratch, read the complete guide to making money writing first, then come back here for the craft.

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Common questions

Writing, answered.

What's the difference between content writing and copywriting?: Content writing earns attention — articles, guides and newsletters that inform. Copywriting converts it — pages, ads and emails written to make someone buy. Most well-paid writers do both, and charge more for the copy.
How do I improve my writing quickly?: Write to a fixed structure, cut every sentence that doesn't move the reader forward, and read the piece aloud before sending it. Those three habits do more in a month than a year of reading books about writing.
How long should a commercial article be?: As long as the question needs, which is usually 1,000–1,800 words. Length is a consequence of the subject, not a target to hit.

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