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LinkedIn

LinkedIn ghostwriting, explained properly

Why founders pay well for posts they didn't write.

Paul Wakefield · 4 August 2026 · 7 min read

LinkedIn ghostwriting, explained properly

What you're really selling

You're not selling posts. You're selling a founder the ability to be visible without spending six hours a week thinking about it.

The workflow

  • A monthly 45-minute recorded conversation.
  • Mining that transcript for opinions and stories.
  • Drafting in their voice, not yours.
  • A simple approval loop.

Do this well and retainers become the default, not the exception.

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