LinkedIn ghostwriting, explained properly
Why founders pay well for posts they didn't write.
Paul Wakefield · 4 August 2026 · 7 min read

What you're really selling
You're not selling posts. You're selling a founder the ability to be visible without spending six hours a week thinking about it.
The workflow
- A monthly 45-minute recorded conversation.
- Mining that transcript for opinions and stories.
- Drafting in their voice, not yours.
- A simple approval loop.
Do this well and retainers become the default, not the exception.
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