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A hardback book on a dark desk beside a fountain pen

Business Growth

Write & Publish Your Expert Book

The blueprint for writing and publishing an expert book that wins you work — idea to launch.

£1,997

Secure checkout · Instant access · Yours forever

What you get

  • —Six-stage publishing blueprint
  • —The twelve-chapter spine framework
  • —A realistic drafting schedule
  • —Editing and beta reader process
  • —Self-publishing and pricing guidance
  • —A launch plan that generates clients

Files included

  • Write & Publish Your Expert Book — blueprint (PDF)

Who it's for

Consultants, founders and experts whose book needs to sell the business behind it.

What's inside

  • Stage 1: the commercial idea
  • Stage 2: the spine
  • Stage 3: the draft
  • Stage 4: the edit
  • Stage 5: publishing
  • Stage 6: selling the book
  • 24-week timeline

The outcome

A finished, published book that brings you enquiries.

An expert book is not a literary project. It is a business asset that argues your case while you sleep, opens doors that cold email cannot, and lets you charge more for everything else you do.

This blueprint takes you from commercial idea to published book in six stages: the argument, the twelve-chapter spine, the draft schedule, the edit, self-publishing properly, and the launch that turns readers into clients.

Questions

Does this include ghostwriting?
No — this is the blueprint for writing it yourself. If you would rather I wrote it, see Hire Paul.
Traditional or self-publishing?
Self-publishing, done to a professional standard. It is faster and you keep control and rights.

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